Onde Design Consulting

2010-08-02T10:49:00.000+02:00

Car design sketches

2010-06-05T00:41:00.005+02:00

DR Motor Company - CONCEPTS

2010-06-04T23:27:00.001+02:00

PICTURES MIX

2010-06-04T22:59:00.007+02:00

2009-10-28T19:29:00.004+01:00

DRMotor-concept-Sedan

2009-10-28T19:28:00.007+01:00

DRMotor-concept-Cformula

2009-04-02T16:27:00.004+02:00

FASHION SKETCHES

2009-04-02T16:13:00.018+02:00

SPORTSWEAR SKETCHES

2009-01-08T04:05:00.005+01:00

2008-11-21T15:07:00.003+01:00

2008-11-21T13:42:00.043+01:00

PERSONAL INFORMATION

My name is Salvatore but all my friends call me Totó.
I studied industrial design at the architectural university in Palermo, Italy where after, in Torino I got an European Transportation Design degree.
I worked as freelance and inside big worldwide companies, much more as product designer but sometime as marketing consultant, art director, graphic designer or illustrator.
Making car design experience and after moving to the sports industry side, together with FILA and Adidas, basically.
After fifteen years, in 2005 I decided to come back to Italy to create this design agency: Onde Design Consulting.
Onde means waves in Italian.
So, not only car design, but also a graphics works, for example, or an yacht design, or a footwear design or decoration for apartment or a new idea.

This is my CV:

Name: Salvatore Catalano Morello
E-mail: ondeonline@libero.it
Nationality: Italian
Date of birth: April 3rd 1969 - Palermo - Italy
LinkedIn profile: http://www.linkedin.com/in/salvatorecatalano

WORK EXPERIENCE

transportation design - product design

2009
Dr Motor Company - SS.Venafrana Km37.500 - Macchia D'Isernia - Isernia - Italy
Automotive company.
Freelance car designer.
- Restyling design work for two model.

2005/2006
Arturo Stabile Boatyards - C.da Fornazzo Z.I.R. - 91100 - Trapani - Italy
Boatyard.
Yacht designer.
- Project manager of the 16 meters motoryacht STAMA 50 . Complete design,body structure, style and interior design

2005
Legnosystem - Modica(RG) - Italy
Garden wood componentes factory
Industrial design
- Naming, logo e restyling for garden barbecue. Patented.

1997
C.R.I.E.D. - Centro Ricerche Istituto Europeo Design S.r.L.- via Pietrasanta 14 - 20141 Milano - Italy
Product and car design company
Freelance car designer
- Transportation designer for FIAT Auto S.p.A.
- Transportation designer for Hyundai Motor Co.

1997
FIAT Auto S.p.A. - Centro Stile FIAT- Strada della Manta 22 - 10137 - Torino - Italy
Worldwide automotive company
- Advanced design sponsored project
- FIAT Panda 2010 concept car - 2D and 3D Some parts of the concept was used in the finale new FIAT Panda design

1997
Giardino Design di Bruno Giardino Ind - Corso Casale 10100 - Torino - Italy
Product adn car design company
Freelance car designer
- Design for the military car, IVECO LMV
- SACHMAN factory machine design

1996
FIAT Auto S.p.A. - Centro Stile FIAT- Strada della Manta 22 - 10137 - Torino - Italy
Worldwide automotive company
Advanced design sponsored project
- Advanced design concept car research - 2D e 3D. The project was developed aftewards in the FIAT Ecobasic concept car (Geneva Carshow 2000) and it was published on CAR SLYLING n°115 and AM (Italy) - November 1996

1996
Rover France - Centro Stile Rover Group and IED - Torino - Italy
Worldwide automotive company
Freelance designer
- Advanced design research for the new Mini - 2D.
The Rover ACV 30 1997, borned using this work. It has been showed at the Museum of Modern Art of New York on the occasion of the exhibition: " Different roads: automobiles for the next century ". September 1999
- Advanced design research for a new family based on a big sedan - 2D

from 1995 to 1996
Di Camillo Design & C. S.a.S - piazza Baden Baden 2 -10024 - Moncalieri (TO) - Italy
Product and car design company
Cooperation as industrial and car designer
- Advanced design research for a new Rolls-Royce car - 2D
- Naming research for a new Rolls-Royce car.
Name, doors concept and side style for the Phantom 2003 borned here.
- Interior design concepts for LEAR Corporation Italia S.p.A.
- Design research for the new FIAT Punto

1995
C.R.I.E.D. - Centro Ricerche Istituto Europeo Design S.r.L.- via Pietrasanta 14 - 20141 Milano - Italy
Product and car design company
Car designer freelance
- Wheels design for Cromodora Whells S.p.A. - Italy

footwear design – sport and fashion

from April 2008 to September 2008
Polo Ralph Lauren Collection Footwear - 650 Madison Avenue New York - U.S.A.
Worldwide fashion company
- Freelance footwear designer

from September 2007 to February 2008
New Balance Athletic Shoes (UK) Ltd. - 320 Firecrest Court Centre Park - Warrington - Cheshire - WA1 1RG - United Kingdom
Worldwide sportswear company
- Freelance footwear designer

2005
Sixty Spa - Chieti - Italy
Footwear and fashion company
- Freelance footwear design research for Miss Syxty, Energie and Murphy&Nye shoes.
Advanced design concept for a sailing shoe Murphy&Nye

from October 2000 to January 2004
Adidas AG - headquarters - Adi-Dassler Str.1/2 - 91074 Herzogenaurach - Germany
Worldwide sportshoes company
Industrial designer
- Responsible for special projects in the A.I.T.- Adidas Innovation Team

October 2000
Generazione S.r.L. - via Montebelluna 48 - 31044 - Trevignano (TV) - Italy
Footwear prototyping, and engineering
Freelance industrial designer
- Footwear design for Lotto, Sabelt e Murphy&Nye

October 2000
Rebesco Stylist - via degli alpini - 31020 - San Zenone degli Ezzelini (TV) - Italy
Footwear prototyping and engineering company
- Design for injury prevention boots

from March1999 to October 2000
Adidas AG - Advanced Design Italia - via Venezia 6 - Maser (TV) - Italy
Worldwide sportswear company
Industrial designer
- Advanced design for soccer and snowboard boots

from Agoust 1998 to Febbruary 1999
FILA Sport S.p.A. - ufficio italiano design - via Feltrina Sud - Montebelluna (TV) - Italy
Worldwide sportswear company
Industrial designer
- Footwear design and product design

from October 1997 to Agoust 1998
FILA Sport S.p.A. - headquarters - via Cesare Battisti 26 - Biella - Italy
Worldwide sportswear company
Industrial designer
- Style and footwear design

management experience

September 2008 - July 2009
Design dept. Palermo University - via Maqueda, 175 - 90100 - Palermo - Italy
Footwear design teacher.
Coordinating students involved in footwear design thesis projects sponsored by LottoSport.

September 2007 - December 2007
Design dept. Palermo University - via Maqueda, 175 - 90100 - Palermo - Italy
Product design teacher.

from Febbruary 2005 to March 2005
Istituto Fernando Santi - C.S.L.- via Leoni 59 - 90100 - Palermo - Italy
Graphics design school
Teacher
- Advertising teacher for the " WEB designer class "

from May 2004 to October 2004
ERIS - C.S.L.- via Leoni 59 - 90100 - Palermo - Italy
Graphics design school
Teacher
- Advertising teacher for the " Graphics designer class "

from May 2004 to October 2004
Istituto Fernando Santi - C.S.L.- via Leoni 59 - 90100 - Palermo - Italy
Graphics design school - Progetto Prometeo
Teacher
- Advertising teacher for the " Graphics designer class "

from January 2001 to January 2004
Adidas AG - headquarters - Adi-Dassler Str.1/2 - 91074 Herzogenaurach - Germany
Worldwide sportshoes company
Industrial designer – design manager
- Responsible for special projects in the A.I.T. (Adidas Innovation Team).
Coordinating people involved in projects development: pattern engineer, material engineer, testing, athletes, designers.
Coordinating internship students.

graphics design

from September 2007 to July 2007
STUCO GmbH & Co. KG – Industriestr,4-8 - 54662 - Speicher - Germany
Product design and merchandising
- Freelance graphic designer

2006
La franca Law Firm - via M.Scoto 14/D - Palermo - Italia
Law Firm
- Graphic designer for logo and corporate image

2006
Camelia Comunicazione - via Villafranca, 42/A- Palermo - Italia
Communication agency
- Freelance graphic designer and illustrator

from February 2006 to July 2006
Arturo Stabile Boatyards - C.da Fornazzo Z.I.R. - 91100 - Trapani - Italy
Boatyard.
- Graphic design for presentations and expositions

1997
Auto Oggi - Mondadori Arnoldo Editore S.p.A. - via A.Mondadori 1 - 20090 - Segrate (MI) Italy
Car magazine
Freelance graphics designer and illustrator
- Illustrator

from 1993 to 1994
Harissa Design S.d.F. - via Mario Vaccaro 6 - 90100 - Palermo - Italy
Graphics design and advertising Firm
Art director
- Projects for small and big sicilian companies

interior and architectural design

from December 2006 to June 2007
Private clients
Onde Design Consulting Interior design
- Architectural and interior design for an apartments in Palermo

2006
Private client - via Mondello 72 - 90151 Palermo - Italy
Onde Design Consulting Interior design
Interior and facade complete renovation in a 1924’s summerhouse in Mondello (Palermo).
- Project manager and construction supervisor

2006
La franca Law Firm - via M.Scoto 14/D - Palermo - Italia
Law Firm
Interior designer.
- Interiors design and furnishing.

from 1996 to 1997
Gruppo Fiere e Congressi - C.so Lombardia 5 - 10099 - S.Mauro T.Se (TO) - Italy
Stands events and exhibitions company
Interior and decoration freelance designer
- Stands design for Mazda Europe at the Geneva Carshow 1996
- Stands for Honda Europe at the Munich Bikeshow 1997
- Shop corners for MIZUNO

EDUCATION AND TRAINING

from 1994 to 1997
Istituto Europeo Design - Torino - Italy
Transportation design - industrial design - marketing
Transportation design degree

PERSONAL SKILLS AND COMPETENCES

2002
Brainworks computer technologie GmbH - Munich - Germany
Adobe Illustrator e Adobe Photoshop computer programme training

2002
Adidas KPC - Korean Performance Center - Pusan - Korea del sud
Footwear productions process training

1996
Istituto Europeo Design - Torino - Italy
Body language class
Marketing class

1995
Agenzia Armando Testa - IED - Torino - Italy
Advertising and promotion strategy class

from 1988 to 1993
Universitá degli studi di Palermo - Facoltá di Architettura
Architecture and industrial design

MOTHER TONGUE ITALIAN
OTHER LANGUAGES ENGLISH
• Reading skills EXCELLENT
• Writing skills GOOD
• Verbal skills GOOD

SOCIAL SKILLS AND COMPETENCES

Ability to deal with a wide range of personalities and situations, thanks to a long experience in studying, working and living abroad. High didactical skills as a lecturer for product communication through rendering and sketching.

ARTISTIC SKILLS AND COMPETENCES

Excellent sketching, illustrational and design skills.
Accomplishments as a photographer and photo editor.

TECHNICAL SKILLS AND COMPETENCES

Experience in proportional modelmaking in the field of transportation and industrical design, using clay, wood, plaster and other materials.
Fluent in the following computergraphics languages:
Adobe Illustrator, Adobe Photoshop and Windows Office on Macintosh, Alias Autodesk and SketchUp .

ORGANISATIONAL SKILLS

Rich experience in the organisation and coordination of various projects in the department of product design, for example:
- Preparation of classes and practical exercises with students as a tutor for Communication Techniques
- A.I.T., Adidas, in Herzogenaurach, Germany: in charge of the projects of the Interior Design Team
- Advance Design Adidas: supervision of the projects “soccer” and of the first Italian
Adidas- office within the factory Salomon a Maser (TV), Italy.
- As an art director of Harissa Design, Palermo, strategy and organisation of the stands “sports” and “events”, additionally in charge of public relations.
- Entire organisation of the first design branch of the the FILA Sport at Montebelluna (TV), Italy

OTHER SKILLS AND COMPETENCES

Passionate connoisseur of the history and technique of automobiles, as gentleman driver I got driving and racing experience along with professional drivers:
- 1997 Jaguar Italia, autodromo di Monza: Draving test with Jaguar XK8 Coupé
- 1996 Mini Cooper Trophy, autodromo of Varano de’Melegari, Italy: racing with Mini Cooper Montecarlo
- 1996 Rover race driving course, autodromo of Varano de’Melegari - Italy
- 1994 Subaru Europe, Castellarano (MO) - Italy: Race driving course with Subaru Impreza A.R.T.

2008-11-20T23:54:00.002+01:00

FIAT Panda Special Edition for Windsurf World Festival

2008-11-20T23:53:00.026+01:00

motoryacht concept

2008-11-20T23:53:00.015+01:00

merchandising Onde Tourist Collection 07/08

2008-11-20T23:53:00.013+01:00

Beppe Grillo Palermo MeetUp merchandising

2008-11-20T23:53:00.010+01:00

FIAT Panda Ethna - Onde Design Consulting concept

2008-11-19T22:06:00.005+01:00

ROVER ACV 30 CONCEPT 1996

2008-11-19T21:53:00.051+01:00

HAPPYPORK

2008-11-19T21:53:00.040+01:00

EXPERIENCE

2008-11-19T21:53:00.037+01:00

EXPERIENCE

2008-11-19T21:53:00.036+01:00

EXPERIENCE

2008-11-19T21:53:00.035+01:00

VILLINO SORGI

2008-11-19T21:53:00.034+01:00

ROLLS ROYCE NEW PHANTOM 1997/2003

2008-11-19T21:53:00.023+01:00

APPARTAMENTO SIMONA 2008

2008-11-19T21:52:00.012+01:00

FIAT PANDA CONCEPT 1997

2008-11-19T21:52:00.004+01:00

STAMA 50 2006

2008-11-19T21:44:00.007+01:00

.

2008-11-19T21:38:00.001+01:00

Cantieri Navali Arturo Stabile -Trapani - Italy

STUDIO LEGALE LA FRANCA

2008-11-19T21:28:00.003+01:00

EXPERIENCE

2008-11-19T20:52:00.005+01:00

NEW BALANCE

2008-11-19T20:45:00.003+01:00

HAPPYPORK

2008-11-19T20:43:00.006+01:00

EXPERIENCE

2008-11-18T21:07:00.017+01:00

POLO RALPH LAUREN

2008-11-18T21:07:00.016+01:00

.

2008-11-18T21:07:00.015+01:00

Adidas-Salomon AG - Herzogenaurach - Germany

FILA sport spa - Montebelluna (TV) - Italy

Lotto S.p.A. - projects realized for Generazione S.r.L. - Montebelluna (TV) - Italy

Miss Syxty, Energie e Murphy&Nye - project realized for Sixty Spa - Chieti - Italy

Murphy&Nye - projects realized for Generazione S.r.L. - Montebelluna (TV) - Italy

New Balance Athletic Shoes LtD.- Warrington Cheshire - U.K.

Polo Ralph Lauren - New York - U.S.A.

Sabelt - projects realized for Generazione S.r.L. - Montebelluna (TV) - Italy

Rebesco Stylist - San Zenone degli Ezzelini (TV) - Italy

ADIDAS

2008-11-18T21:06:00.033+01:00

.

2008-11-18T21:06:00.031+01:00

Azienda Vinicola Abbazia Santa Anastasia - Castelbuono (PA) - Italy

FILA sport spa - Biella- Italy

Legnosystem - Modica(RG) - Italy

Rolls-Royce Co. - realized for Di Camillo Design & C. sas - Moncalieri (TO) - Italy

2008-11-18T20:23:00.006+01:00

EXPERIENCE

2008-11-18T20:22:00.009+01:00

LADYBAG

2008-11-18T20:21:00.011+01:00

.

2008-11-18T20:20:00.025+01:00

Azienda Vinicola Abbazia Santa Anastasia - Castelbuono (PA) - Italy.

FILASPORT

2008-11-18T20:20:00.024+01:00

.

2008-11-18T20:17:00.011+01:00

MIZUNO - project realized for Gruppo Fiere e Congressi - S.Mauro T.se (TO)- Italy

Adidas-Salomon AG - Maser (TV) - Italy

Cantieri Navali Arturo Stabile -Trapani - Italy

FILA sport spa - Montebelluna (TV).
Honda Motor Co. - realized for Gruppo Fiere e Congressi - S.Mauro T.se (TO) - Italy

Harissa Design S.d.F.- Palermo - Italy

MAZDA motor Co. - realized for Gruppo Fiere e Congressi - S.Mauro T.se (TO) - Italy

Studio legale La Franca - Palermo - Italy

merchandising T-SHIRT VITELLO'S BAND

2008-11-18T20:16:00.019+01:00

.

2008-11-18T20:16:00.017+01:00

Magazine AutoOggi - Arnoldo Mondadori Editore S.p.A. - Segrate (MI) - Italy

Azienda Vinicola Abbazia Santa Anastasia - Castelbuono (PA) - Italy

FILA sport spa - Biella - Italy

International House Palermo- realized for Harissa Design S.d.F. - Palermo - Italy

Legnosystem - Modica(RG) - Italy

Studio Legale La Franca - Palermo - Italy

.

2008-11-18T20:09:00.017+01:00

FILA sport spa - Biella- Italy

Legnosystem - Modica(RG) - Italy.

.

2008-11-18T20:09:00.016+01:00

Centro Ricerche FIAT
- project realized for Centro Ricerche Istituto Europeo Design - Milano - Italy

Cromodora Whells S.p.A.
- project realized for Centro Ricerche Istituto Europeo Design - Milano - Italy

FIAT Auto S.p.A
- project realized for Istituto Europeo Design - Torino - Italy
- project realized for Di Camillo Design & C. sas - Moncalieri (TO) - Italy

Hyundai Motor Co.
- project realized for Centro Ricerche Istituto Europeo Design - Milano - Italy

IVECO S.p.A. - project realized for Giardino Design - Torino - Italy

LEAR Corporation
- project realized for Di Camillo Design & C. sas - Moncalieri (TO) - Italy

Rolls-Royce Motor Co.
- project realized for Di Camillo Design & C. sas - Moncalieri (TO) - Italy

Rover France Design Centre
- project realized for Istituto Europeo Design - Torino - Italy

STAMA 50 CONCEPT

2008-11-18T20:06:00.006+01:00